The Girl Scouts were branching into the cereal market. So far, the cereals were modeled after Thin Mints and Carmel Crunch. These were due in Jauary 2017. It’s a little strange to see Thin Mints as a cereal, but then, one of the major cereal companies made a cereal out of oranges. Remember Kellogg’s OJ’s? Thankfully, this was discontinued with a whole host of other cereal market flops.
While consumers will have to wait for these cereals, they won’t have to wait for the new S’mores flavor, only two or three months. The new S’more cookie flavor was in celebration of the Girl Scout Centennial. Thin Mints and Caramel DeLites, or Samoas, were top selling cookies for the Girl Scouts. My mother loves Thin Mints. I liked Caramel DeLites because of the chocolate stripes that were similar to Keebler’s Fudge Stripes.
General Mills chose to partner with the Girl Scouts to produce these limited edition cereals. It might have something to do with the Girl Scout Centennial. Actually, it was to improve cereal sales that were slow. The cookies are top sellers also. General Mills, well-known for its top selling cereal, Cheerios, was tight-lipped about the details behind this event, more knowledge was expected closer to the premiere date.
General Mills has been known to release cereals based on popular movies. Last year, it was Batman v. Superman: Dawn of Justice. Another company tried that as a major release and it ended up discontinued. I remember the cereal that came out after E.T. The Extraterrestrial by General Mills. The cereal companies are getting smarter after their flops of 20+ years ago. These new cookie-based cereals are in limited release.
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