Amazon has now opened a new bookstore in Seattle, Washington. Social media had mixed reviews. Some liked it, some didn’t. What made them different from other stores? With its two decades of online selling, this should add to their ability to compete with Books-A-Million, D.B. Dalton, and Hastings.
One thing in their favor was that, as an extension of Amazon.com. the books on their shelves were rated and reviewed by buyers on line. Back when my job was posting ads on line, one could tell what sold and what didn’t. The ironic thing about this was that my first place to look was Amazon.
Amazon used the data collected on buyers likes and dislikes just like they did on the company’s website. This helped them curtail some of the troubles that seemed to come about in other bookstores. Right now, the bookstore that just opened did so with mixed reviews hashed out in the comment section . This blogger was going to reserve judgement until an opportunity arises to visit the store in Seattle.